What’s at the center of marketing efforts? It’s not content. Who or what is king? Content? Customer? Channels? Context? Cash (goals)? As a matter of fact, I’m fed up with
Valuable content on social media can help your company not only earn the permission to message your customers again, but also builds trust and rapport with them. By valuable content
Sales Process vs Sales Pipeline vs Buyer’s JourneySales Process vs Sales Pipeline vs Buyer’s Journey
The long-term advantages of adopting a well-tuned sales process are plenty, of which some are: create and maintain long-lasting customer relationships, ensure higher customer lifetime value, reduce customer retention costs,
Increase your brand’s sales through emotional storytellingIncrease your brand’s sales through emotional storytelling
All the noise and shameless self-promotion can give way to powerful content that had real emotion behind it- if only the brands could storytell. As consumers have flocked to social
How you can stand-out in this noisy social world- 2019?How you can stand-out in this noisy social world- 2019?
“Less ‘right-hooking’ and more ‘jabbing’” – a right hook’s content aims to sell and self-promote and a jab’s content aims to engage and trigger an emotional response. What’s needed is less ‘selling’ and
How you can build brand loyalty through social media?How you can build brand loyalty through social media?
Most brands still don’t understand social media, so most of their content really sucks Even the most iconic and powerful brands in the world produce crappy content for social media